Forget Amazon’s Alexa – the Jim Beam smart decanter is the device you need to own, especially if you like bourbon. “Jim” isn’t capable of answering most complex questions, or give you updates on your favorite sports teams, but it can pour you a glass of bourbon when you ask it to.
The “Jim” trailer
The device is voiced by Jim Beam’s master distiller Fred Noe, who can give you his insights on the weather or how to drink bourbon when you ask him. The smart decanter is sort of a gag device, but it’s real. So real, in fact, that the $35 Jim is currently unavailable. Yes, it sold out.
Our hope is that Jim returns soon, and fast. Because not even Alexa – in all her brilliance – can do what Jim does best.