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Pornhub gets traffic surge after Hawaii missile alert

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Last January 13, Hawaii residents panicked when they received a text message at 8:07am warning of an incoming missile. The message also advised that residents should find shelter right away, so people did.

Minutes after learning that the missile was a false alarm, the people of Hawaii celebrated by watching porn.

Pornhub traffic surge

According to Pornhub, the website had a huge traffic surge after the missile false alarm. How much of a surge? Nearly 50% above the usual traffic levels.

Based on real-time, per-minute pageviews, and compared to levels on the previous two Saturdays, our statisticians found a precipitous drop in traffic at 8:07am immediately after the warning was sent out. By 8:23am, traffic was a massive -77% below that of a typical Saturday. As residents were notified around 8:45 that the initial warning was sent in error, traffic began to return to normal and Hawaiians collectively breathed a sigh of relief.”

“Those seeking further relief, headed back to Pornhub where pageviews surged +48% above typical levels at 9:01am.”

Observations

Two interesting details to note:

  • If Hawaii traffic dropped 77%, that means 23% kept their eyes glued to Pornhub while all the chaos was going on.
  • There’s nothing like a near-death experience to inspire a lot of people to watch porn afterwards.